Aged to Perfection: Exploring Armagnac with Dan Hakker

Exploring the World of Armagnac with Dan Hakker of Oade Armagnac | 

In this episode of Bourbon and Bullshit, we sit down with Dan Hakker of Oade Armagnac to explore the intriguing world of Armagnac, one of the oldest and most unique spirits in existence. Dan shares his journey from a two-decade career in tech to founding Oade Armagnac, the process of discovering and selecting rare Armagnac casks, and the challenges and joys of building a brand with deep historical roots. Join us as we sip on some of the oldest Armagnacs available, hear fascinating stories from Dan's travels to France, and learn why this spirit stands out in the world of fine liquors. Whether you're an enthusiast or just curious, this episode offers rich insights and great conversation around a truly exquisite spirit.

00:00 Introduction and Guest Welcome
01:22 Dan's Journey with Oade Armagnac
02:10 What is Armagnac?
02:21 Tasting and Pouring Armagnac
05:14 Dan's Background and Transition to Spirits
06:34 Discovering Armagnac and Barrel Selections
12:18 Creating a Unique Brand Identity
13:59 The Art of Custom Selections
16:40 Adventures in France
23:03 Securing the First Casks
27:16 The Seller Master's Offer
27:37 Translator's Struggle
28:13 Negotiation Tactics
29:22 First Eight Casks
30:15 Family Involvement
31:22 Partner's Enthusiasm
34:02 Dogs and Drinks
35:08 Tasting the 1984 Cask
37:10 Educating About Armagnac
39:43 Starting the Brand
45:03 Elevator Pitch and Future Plans
48:22 Closing Remarks